ANDA was created out of love for movement, fashion and no less importantly, the world in which we live. We believe that it is important to create a fashionable alternative that is as environmentally friendly as possible while providing optimal transparency in all our production processes.
Let's Talk about Plastic
Every year, 335 million tons of plastic are produced in the world with most of it intended for packaging. We at ANDA try to minimize the use of packaging as much as possible.
All our packaging bags are perishable, eliminating the need to throw them in the trash. The shipping bags can be recycled or buried in the ground & the packaging will decompose by itself. The product boxes are made of 90% recycled materials and designed in a manner to allow personal use afterwards (we promise to help you find an appropriate use). Moreover, every time you use one of our boxes, the companies with which we work plant a tree somewhere in the world. This way, we give back to our planet.
Everything Starts with Recycling
The fashion industry has a destructive effect on the environment, and in fact, it is ranked the second biggest polluter in the world, right after the oil industry. However, new solutions and alternatives to these problems exist. The first step is creating awareness and willingness to change our consumption habits.
Not many know this, but there is a phenomenon called ghost fishing. That term refers to when fishing equipment, mainly nets or fish traps, is lost, dumped, or abandoned in the sea. This waste remains in the ocean and harms fish and mammals caught in the net's remnants. In some cases, it even causes the death of these mammals. It is estimated that over a million mammals are killed every year this way, including dolphins, whales, and sea lions.So how can we improve the situation?
We believe that one way to reduce marine waste is recycling. Therefore, we use recycled materials made from dumped fishing nets or lost plastic bottles. This way, we minimise marine debris and renew marine life, making it richer and more beautiful.
Smart Consumption – Together We Will Lead to Change
Our consumption rate is increasing as is the amount of textile waste. A family in the Western world throws away 30 kg of clothes every year on average, when only 15% are recycled or donated with the rest going straight to a garbage dump or burned.
Synthetic fibers, such as polyester, are made from plastic and, therefore, not perishable. They take up to 200 years to decompose.
So what can we do about it?
We can choose clothes made of recycled synthetic fibers of a high-quality brand and, thus, ensure the longevity of the garment. In addition, we are always in favor of recycling, recycling, and recycling in order to end the pollution cycle. So instead of throwing your old clothes away, you can give them to those who are in need or the recycling station close to you.
Choosing the Right Fabric
While water is our most important resource, billions of people in the world lack access to it. Producing and dyeing an article of clothing requires up to 200 tons of drinking water per ton of dyed fabric; while cotton, one of the most common fabrics in this industry, requires the greatest amounts of water to grow - almost 2700 liters of water are required to produce the cotton required for the production of one knit shirt alone. Furthermore, cotton is a hard and delicate crop to grow and requires fertilization to produce a sufficient quantity for manufacturing. These fertilizers penetrate and pollute the soil and some even reach the sea and, in this way, spread worldwide.
So what can we do about it?
You can choose clothes made of organic fibers or natural fibers that do not require chemical intervention or opt for clothes made from recycled fibers. Choosing organic cotton, which is produced without synthetic chemicals such as fertilizers and pesticides, will only require 243 liters (9% of the normal consumption) for the same amount of cotton, while choosing a garment made of recycled synthetic fibers significantly reduces water and energy consumption. When you buy organic cotton, you contribute to saving water, cleaning the air, keeping the soil productive and supporting farmers.